SEO TIPS AND TECHNIQUES

HANG IN THE CHANGES TO GOOGLE About a month ago, Google announced that they chose to rebranda parts of their brand, namely the Google AdWords advertising tool. We'll take a closer look at what changes have been made and what features and tools you should keep looking for in future! Google AdWords launched in 2000 and has gone from having 350 advertisers at the start of their 15th anniversary having over 1 million advertisers. Now 18 years later, Google chooses to rebrand Google AdWords and the advertising tool now becomes Google Ads. The reason for this is Google's opinion that it will be easier and clearer to understand what ad products are available and facilitate users to find the tools that best suit their purpose and goals. We now see that Google has updated its products with new Google Ads even though all new updates and features will be rolled out in the next few months. Google AdWords vs. Google Ads Okay, so Google's advertising tool has a new name and...

MOBILE FIRST VIDEO IN SOCIAL MEDIA Video grows on social media and it's becoming increasingly important to think mobile first when you get your video material. In the blog we present some statistics, tips, trix and information about video in social media. It's no news that video on social media is a winning concept. A survey of Sprout Social we have learned, based on answers from 2000 SoMe Marketers and 1200 Consumers, claims that video is the single most important tool for success on Facebook, Instagram and Snapchat. When 3 out of 4 consumers share videos from businesses and 3 out of 5 say it's more interested in products shared by their friends it becomes clear why video is so important in Social Media. Furthermore, consumers in the survey state that they prefer well-produced video material 4 times more than less produced material. According to Facebook, video is especially important for connecting consumers to mobile. Given that both Instagram and Snapchat, b...

LINE TAX & COPYRIGHT FILTER! In the days, much has been written about a new copyright law from the EU that many people think will change the internet. The proposal was voted on for the first time in the European Parliament last Wednesday and will involve a lot of changes regarding how individuals, media and other actors get used to the internet. Below we review the proposals for a "link tax" and a copyright filter, as well as how they may change the internet. The proposals The proposals are basically described as a way for the EU to regain some control over the internet and to strengthen the copyright for creators and media. Secondly, it is a link tax with the purpose of paying media when articles they create are used to become content on other sites. The idea is that if an external page creates involvement because of someone else's work, the creator of the content will be paid. In order to share the material of others, you should therefore have a licens...

How to propose a basic content strategy One of the most common problems faced by an SME or a recently created company is the lack of time and resources to devote to online marketing, and more specifically to content marketing. Likewise, the growing competition in the online world can present difficult situations for companies that are doing well in the offline world, but that are overwhelmed online due to lack of experience. we want to help you with some simple tips that will make you plan better and, therefore, increase your chances of success thanks to content marketing. Although you have no idea if it is an impossible or too easy objective, the total absence of objectives will cause your actions to fall on deaf ears, since you will not have what to compare them with. It raises objectives (be it visits, leads, brand mentions, sales, etc.) and after a stipulated period of time, review them, draw conclusions and propose improvements. If you google SMART objectives you will...

Opportunity for SMEs: Amazon launches electronics marketplace Companies of all sizes will be able to include their offers in electronics and accessories The American company Amazon expanded its services in Brazil with launch of electronic marketplace. Previously, operations were limited to trading physical and digital books online. With the change, the biggest beneficiaries will be small and medium businesses, which may include offers of their products in the site's marketplace system. TVs, speakers, cell phones, telephone accessories, monitors, computers and cameras can be marketed. About 110 thousand goods are already listed. In the United States, the company makes available in its virtual store products of all segments. The idea is that other sectors will also be aggregated on the site in the future. Digital Marketing allied to SMEs With consumers increasingly demanding, many small and medium-sized businesses are missing out on winning new customers. To rea...

What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...

People Also Ask (PAA): Google's first step in support Google launched some time ago on its US version, a feature of its search engine, called "People Also Ask" or PAA. This new feature might change things in a while. This new feature is part of Google's desire to get into what it calls the era of support. For that, it is no longer a question of search engine, but of response engine. In addition to the United States, the United Kingdom has been experimenting with PAAs for several months. It is now the turn of France. Understanding Google's People Also Ask To put it simply, the People Also Ask are a question box displayed in an insert that looks like a Featured Snippet. These questions are related to a user's request. Visually, PAAs are displayed as a drop-down menu and for each question, a response is displayed when clicked. A response is equivalent to highlighting a single site. Indeed the content of the answer is a summary of the page most releva...

Google Panda 4.2 update his first victims The update of Google's algorithm , deployed in France last week, degrades the visibility of non-value-added sites, such as price comparators or content aggregators. Google has decided to clean up its search results with the update "Panda" of its algorithm. Available since February for requests in English, Panda was deployed at the end of last week in many other languages, including French. His mission ? To make fall in its classification sites which Google considers to be of low quality, but which trust the first results of the requests. In other words, aggregators and other "content farms". Who has already done a search on Google for information on a model of computer or television has made the bitter experience: pages and pages of price comparisons more or less obscure, before finally finding the information sought. These aggregators operate on a simple principle: take back some of the content of other site...

Optimize your Google search Today's Web is more than a billion sites and a vertiginous amount of text, photos and videos, just a click away. To find your way around this mass of content and information, a key: the search engine. Well used, it can respond to very specific requests. Demonstration in this Google search guide. Among the many search engines on the Web, we have chosen to introduce Google Search, for several reasons. First, it is the most used, since it alone capitalizes more than 60% of global requests. It is especially one of the most effective and most accurate in its answers. Doing a search on Google is very simple. Just enter a word to see, in a fraction of a second, a list of sites classified by relevance. The operation of the search engine of the American giant is based on algorithms, based on hundreds of criteria (keywords, links between sites, popularity ...). Most of the time, we find what we are looking for in the first results. When this is not the case...

What is SXO? SXO: what definition? You have probably heard of him before you listen to webmarketing. SXO can be defined as the marriage between SEO (Search Engine Optimization) and UX (User eXperience). Therefore, this concept combines optimizations for search engines with strategies to improve the user experience. When we adopt the SXO approach, the only positioning of the pages of a site in Google, Bing or Yahoo is clearly no longer sufficient. Its managers must be systematically driven by the desire to meet the expectations of users who visit their blog or their online store, at best they must do everything possible to retain and convert them. Attention, the fundamentals of natural referencing remain. The triptych contents - technical - netlinking is always predominant. But it should not only focus the attention of traders and SEOs. What actions to perform in SXO? A few years ago, when the competition was not so strong, a company could largely benefit from...

Black Hat SEO: What Does It Know? The temptation to give in to Black Hat SEO sirens is sometimes great for e-tailers and marketers who pursue ambitious goals. If the results can be at the rendezvous - at least on an ad hoc basis - adopting this type of strategy is not without risk. Discover this concept, its methods, its benefits as well as the dangers it implies. The concept of Black Hat SEO instructions issued by Google, engine responsible for the bulk of organic web traffic in Europe, are behind this expression. Webmarketers who tend to respect these famous "Guidelines" are considered professionals in the white hat, examples that are opposed to people who break the rules and share a common point: their goal is first and foremost to please the engines in order to see the pages of their site climb up the rankings. A comprehensive tutorial, presenting unique content, naturally shared on social networks and forums, is the illustration of a work White Hat usually ...

SEM Ranking is a cloud platform for SEO and online marketing. FUNCTIONAL The service combines tools for checking positions, analyzing the site, monitoring competitors, selecting and grouping keywords, monitoring backlinks, automatic professional reporting and so on. In addition to the standard set of SEO tools, the service is equipped with a number of additional features, such as the White Label and Marketing Plan. All on one platform and in one convenient interface. With SE Ranking you can perform any SEO tasks: Check the position of the site. To determine the position of the site available search engines such as Yandex, Google (including Mobile and Maps), Yahoo, Bing, Youtube, you can also select regions and languages ​​for verification. Complex analysis Complex analysis of the site, which includes general information about the domain, technical audit, complex analysis of pages, meta tags, content and images, link analysis, optimization testing for mobile and deskto...

Advertising campaigns on Facebook: Tips & tricks There are some guidelines that you can miss in life, such as the tips in the roasting cakes. Or when someone gives you unsolicited advice about your relationship. But when it comes to doing advertising campaigns on Facebook, things are different. Here are some useful recommendations that many social media experts have to say about the questions you should ask when creating a Facebook ad campaign. Whoever is hot with soup, blows and you do not know Before you run a new campaign, you need to know where you are at the moment. The relationship between interactions - likes, shares and comments - and the total number of page likes is the first point of reference. Through this, you can get an idea of ​​how your audience is interacting with you at this time. If you do not get a relevant interaction right now, you should put this first before running a new campaign. An existing interaction-based campaign gets more effective results,...

Is TWITTER PART OF YOUR DIGITAL MARKETING STRATEGY? Is Twitter part of your digital marketing strategy? If you do, this article may not be for you. You may have already considered the pros and cons and for this reason you will not find anything new in this article. If (still) does not, I suggest you read through and answer these questions. Want to know what they say about your brand? Twitter is talking a lot: about what we see, what we do and what happens in the world. In the midst of this conversation, users talk about their experiences - good and bad - with the brands they cross. Twitter is a microblogging platform and lends itself to such sharing. Do you have stories to tell? The brand story can be an interesting content to share with your followers as well as the people who are part of your brand. What are you doing? What do you like? What is a day in the life of your company? Do not forget to make use of the images and the small videos to create an interesting...

The SEO team to Brighton to attend the Brighton SEO conference, organized twice a year. This is the first time that RED Performance participates. BrightonSEO is a GREAT conference! An estimated 3500 marketers, technologists and other interested participants attended the conference just outside of London. On the first day, Kristin, Julie, Erlend, Silje and Christoph C. Cemper joined Link Building and the Link Research Tools (LRT) tool. Kristine, Michael and John also received a course in Practical CRO, led by Joe Doveton. The Link Building course was extensive and took a lot - but a few immediate things were quite excited: 301 we have moved vs 302 immediately back ticked Also use temporary forwarding (302) than 301. 302 forwarding is better to use than 301. The reason is that Google downgrade the value of links pointing to a 301 over time. Mass forwarding to the main page from "deep" URLs is treated as a soft 404 by Google. In other words, forwarding is important ...

Google removes the AdWords ads on the right Then, once again, Google has put its developers at work and changes in their AdWords setup. This time, it goes beyond the ads you can see on the right side of the search results, or you will not be able to see them anymore, because Google completely removes them. Google has tested the new setup for a long time and it will now be rolled out globally. The changes are probably due to the ever-increasing amount of traffic from mobile devices, and as a more streamlined user experience across devices is desired, desktop search will now look like mobile search. STOLEDANS WITH FURTHER STOLE The new change can be of great importance to your ads, because with the new setup there are fewer seats to be redirected. It's a bit like removing over half the chairs in a chair dance, but the number of participants is the same. Before, it was possible to get ad impressions even with a small budget, but as the number of ads displayed at th...

Google now displays "thumbnails" in the organic search results on the mobile GOOGLE MAKES PURCHASING TEST IN THE USER'S SITES, AND NOT THE LESSEST SEARCH RESULTS IN THEIR SEARCH MACHINES - THAT WAS THAT THEY HAVE BEEN DISCOVERED ON NETOP SITES, AS THE ORGANIC SEARCH RESULTS ON MOBILE NOW HAVE BEEN CONNECTED TO "THUMBNAILS", DVS. MINIATURE PHOTOS OF THE PRODUCTS / FIRE SEARCHED AFTER. These days, Google miniatures images, better known as "thumbnails", in the organic search results on the mobile. After the first few searches, it appears that this mainly concerns product-specific search terms, where product images can be useful to associate the respective search results. Here we have could find it on a number of selected searches such as "By Vilain", a fire in hair wax, but actually also within other generic search terms such as new front door, new terrace, etc. The following images show how the new organic search results look on the ...

Now you can move properties in Google Analytics GOOGLE MAKES NOW ONE OF THE LARGEST CHANGES IN GOOGLE ANALYTICS TO DATE. THE NEW FUNCTION HAS LONGLY BEEN AFTER THE MANY USERS OF GOOGLE ANALYTICS, AND WILL ALWAYS IMMEDIATELY ADMINISTRATE GOOGLE ANALYTICS CONTACTS AND PROTECT VALUE DATA. Since Google Analytics startup in 2005, many Google Analytics accounts and related properties have been created. So far, however, each Google Analytics property has been permanently "locked" to the respective Google Analytics account, which of course has caused great frustration among the many users of the analytical platform. However, Google is now aware of one of the biggest and most significant changes in Google Analytics to date. Possible to move Google Analytics properties between accounts As the headline suggests, Google has now made it possible to move properties, and their associated settings, views, etc. between Google Analytics accounts. This means that you can now transfer...

Google will split up its indexing in two! GOOGLE WILL FOCUSATE ANY MORE ON "MOBILE-FIRST". THIS CAN AFFECT HOW GOOGLE INVOLVES WEB SITE. At a press conference last week, Google representatives announced that in the near future, they will divide their current index into two, ie indexing of websites in future will be divided into mobile and desktop, respectively. This is an advantage to Google because they can now use "raw" data from mobile search to determine a page's ranking on mobile. This makes it easier for their search algorithms to determine the rank of one's site on mobile, without having to go through data from the desktop. Therefore, mobile indexing will be the primary indexing from Google. Desktop indexing will still be current, but not as updated as the mobile. With this, Google sends a clear signal that "mobile-first" will be prioritized more than desktop in the future. More questions than answers Google does not provide s...

WordPress - we create your intuitive and adaptable website The WebSEO philosophy is a pragmatic approach to web site development: the customer needs a solution that works reliably, that he will be able to use, and above all, that meets the specific needs of his business. We believe there is no need to reinvent the wheel - we prefer to choose the best wheel that already exists, and turn it for you. A website: a professional showcase to reach your customers at the Greater Region It is essential to have a website. But it is even more important to have a site whose function is well defined and implemented. Otherwise you simply have a dead weight that costs you, while a well designed website is a source of income and loyalty of your customers. Good web design means that your website pays for itself. So trust a partner who understands SMEs, craftsmen and freelancers, and the challenges they must master. Optimized Google: Be visible for Luxemburgers SEO is a key factor t...

creating a web landing page German market for the rental of event photographic systems, whether corporate or private parties. Camgag used our web design services to create a landing page, a website that presents in one page all the key information for the visitor. The structure of the landing page is designed to respond in a natural way to all the questions that the customer may have, and to guide it intuitively towards a purchase decision. We have placed a call-to-action (button, contact form) at all levels, encouraging the visitor to interact, whether making contact or placing an order. Since the launch of the new WebSEO website for Camgag, the customer has reported an exponential increase in the number of photobooth bookings. Such a quantifiable success, and in such a short time, the customer is happy, and so are we. In the end, the bottom line is that there is a return on investment for the client when he invests in a new tool: his website.

TECHNICAL SEO: THE MOST COMMON ERRORS AND SO EASY TO RESOLVE Technical SEO is not such a complicated thing after we understand the basics. Yes, it helps if we have some knowledge - even basic ones - of HTML, php, java, etc ... Our sites are constantly faced with technical problems that can detract from their organic performance. Technical audits of sites should be done consistently and proactively. The Technical SEO base need not go beyond a few crawls with the Screaming Frog. Here you can read How to Do an SEO Audit! Identify tracking errors with a tracking report Making a crawl, whether with Screaming Frog, SemRush, AHREFS or any other crawler, is the least you should do every month or couple of months (especially on sites with many pages). By doing these reports periodically you can see and identify the most urgent SEO technical problems such as duplicate content, low page loading speed or lack of H1 / H2 tags. You can automate site audits using a variety of SEO to...

New Featured Snippets on Right Side of Google More and more webmasters are reporting a kind of new Featured Snippets on the right side of Google. A space that until now was reserved for Google's Knowledge Panels. It's too early to try to figure out exactly what it is. And Google has not yet released any information on the subject. You can see here an example of what we are talking about. In Portugal I have not seen any yet, but markets like Spain or Brazil have already begun to receive these in the Featured Snippets. To understand the impact of these on the highlights on the right side of Google, I did a 5 page CTR analysis that has keywords to trigger these Featured Snippets. Will These Featured Snippets Impact CTR? In blue the average CTR for KWs that fire the Featured Snippet on the right side and the orange the average results for the same Kws in May before there is this new highlight. The bottom line is that these new Featured Snippets have no impact o...

The news was given by Krista Seiden, Google Analytics Advocate: Google Analytics makes data from visits coming from images. "A few weeks ago we reported that a change was about to arrive at Google Images referral URLs and that this would have an impact on how that data is displayed in Google Analytics. See more details on these changes and how you can use the new level of granularity to improve your marketing efforts, "Krista wrote. The googler further explained that "previously, all traffic coming from a Google Images search result would be grouped in" google / organic "in the Google Analytics Acquisition reports," but "soon, when the Google team Images make changes to the reference source URL, there will be a new source line item for image search reflected in Google Analytics, displayed as 'google images' in the source report, and 'google images / organic' in the source report / media in Analytics. "You'll still be able ...