TECHNICAL SEO: THE MOST COMMON ERRORS AND SO EASY TO RESOLVE

TECHNICAL SEO: THE MOST COMMON ERRORS AND SO EASY TO RESOLVE


Technical SEO is not such a complicated thing after we understand the basics. Yes, it helps if we have some knowledge - even basic ones - of HTML, php, java, etc ...

Our sites are constantly faced with technical problems that can detract from their organic performance. Technical audits of sites should be done consistently and proactively. The Technical SEO base need not go beyond a few crawls with the Screaming Frog.

Here you can read How to Do an SEO Audit!



Identify tracking errors with a tracking report


Making a crawl, whether with Screaming Frog, SemRush, AHREFS or any other crawler, is the least you should do every month or couple of months (especially on sites with many pages).

By doing these reports periodically you can see and identify the most urgent SEO technical problems such as duplicate content, low page loading speed or lack of H1 / H2 tags.

You can automate site audits using a variety of SEO tools and work with the list of errors or warnings created by the crawl. This is a task where you should work on a monthly basis to keep the site error free - well, at least as few as possible - and as optimized as possible.



Most Common Technical SEO Mistakes


Duplicate Content

Let's start with the stone in the puddle: duplicate content! Although duplicate content does not seem to be a direct technical problem, in fact, duplication problems are often technical in origin.

Duplicate content DOES NOT penalize the site. That is, having many duplicate pages does not harm the domain, but rather damages the total reach of the pages you have, a

instead Google will choose one page to index and eliminate all others.

The most common causes go through lack of canonical tags, creation of many pages of categories or tags.

Duplication of Titles, Descriptions and H1 should be avoided at all costs

Pages without H1
It is bad to have pages with the same H1, but it is equally bad to have pages without H1. H1 is the Title on the page and each page must be properly identified about its content.





Incorrect www configuration

At the time of setting up your domain you can choose to display the pages with the www subdomain. or without www. There is no penalty for using either way, but rest assured that it uses the same form throughout the site and redirects the form it does not use

to which it is active.

 www is considered a subd-omain and therefore URLs with and without www are seen as different pages. If you submit the content in both versions Google will consider this content duplication.

In the Googlle Search Console you can help Google understand which of the versions should be given priority.

Image Optimization

Optimizing Images for SEO is not simply having ALT tags. The file name (and its image URL) must be optimized. But that's the content part. Technically speaking, remember that almost all of us access the net - more and more - through smartphones. Images that are too heavy and take too long to load will ruin usability and spoil your time.



Redirects Chain

Creating redirects helps you not to have broken links on your site. However, at the end of a few months (years?) We find situations where the old URL A redirects to the B that now redirects to C that in turn resolves in D. This we call redirects chain and, as you should be aware, should be corrected.

If A has to be redirected then it must be redirected to D. What about B? Well, is it really necessary to keep B? Are there backlinks for B? Are there inlinks for B? Is there any reason to keep B? If yes, then B must be redirected to D, otherwise we can eliminate redirection.

Let's talk about loops! That is, A redirects to B and B to C and C to A ... the site will never open. The Screaming Frog has a specific report for these situations. These problems are easy to find.

404 - No pages to display

One of the worst mistakes that can exist: a page that does not open. When we stop with a 404 we have to realize some points:

We really want that
 Does this page solve 404? - If yes, then we must remove all the inlinks from our site;
This is content that existed but was removed from time to never come back? If so, perhaps we should consider applying a 410 code and removing all inlinks.
Is there another page that can respond to the interests of users and replace it? If so, maybe we should redirect (301) or directly change inlinks
Is it a page that is temporarily off the air? If so, we may be able to redirect (302) to a page that responds to your interest or homepage.
Internal links with "nofollow"

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