Google removes the AdWords ads on the right

Google removes the AdWords ads on the right


Then, once again, Google has put its developers at work and changes in their AdWords setup.
This time, it goes beyond the ads you can see on the right side of the search results, or you will not be able to see them anymore, because Google completely removes them.

Google has tested the new setup for a long time and it will now be rolled out globally.

The changes are probably due to the ever-increasing amount of traffic from mobile devices, and as a more streamlined user experience across devices is desired, desktop search will now look like mobile search.


STOLEDANS WITH FURTHER STOLE


The new change can be of great importance to your ads, because with the new setup there are fewer seats to be redirected.

It's a bit like removing over half the chairs in a chair dance, but the number of participants is the same.
Before, it was possible to get ad impressions even with a small budget, but as the number of ads displayed at the top of the screen is now reduced to four, now bid much higher to not appear at the bottom of the search results.

So who gets one of the four chairs? The fast?
Yes, just until one of the really big boys (economically) just sits down to a place.

However, there is a single exception, because Google Shopping / PLA ads will still appear on the right side.


YOU CAN ALWAYS BE MADE WITH A SMALL BUDGET

However, in the event that you have only a small or limited budget for your ads, you still have the opportunity to get impressions.
It just requires you to improve your Quality Score and thus your Ad Rank.

If you are unsure how well your Ad Rank is then contact us and let's see what we can do to improve it.

Comments

Post a Comment

Popular posts from this blog

Content Marketing

Image
What is Content Marketing Content Marketing is communication made through text, video or image in order to engage the target audience and grow the network of customers and stakeholders. The main focus of Content Marketing is to create relevant and valuable content, attracting, engaging and engendering value to people in order to create a positive perception of the brand and thus generate more business. But Content Marketing is not writing content that brands want. Content Marketing is writing and publishing what the audience will love, following trends and tastes. That is, a mixture of creativity and market analysis. Content Marketing: Brand or Acquisition Content creation is often associated with "Brand" or "Brand". Other times, Content Marketing is associated with SEO - not infrequently sometimes misused as synonyms. Creating unique and engaging content is undoubtedly a creative process. But without a great deal of analysis and study, content creati...
Read more

HANG IN THE CHANGES TO GOOGLE

Image
HANG IN THE CHANGES TO GOOGLE About a month ago, Google announced that they chose to rebranda parts of their brand, namely the Google AdWords advertising tool. We'll take a closer look at what changes have been made and what features and tools you should keep looking for in future! Google AdWords launched in 2000 and has gone from having 350 advertisers at the start of their 15th anniversary having over 1 million advertisers. Now 18 years later, Google chooses to rebrand Google AdWords and the advertising tool now becomes Google Ads. The reason for this is Google's opinion that it will be easier and clearer to understand what ad products are available and facilitate users to find the tools that best suit their purpose and goals. We now see that Google has updated its products with new Google Ads even though all new updates and features will be rolled out in the next few months. Google AdWords vs. Google Ads Okay, so Google's advertising tool has a new name and...
Read more

What is a good link ?

Image
What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...
Read more