MOBILE FIRST VIDEO IN SOCIAL MEDIA

MOBILE FIRST VIDEO IN SOCIAL MEDIA




Video grows on social media and it's becoming increasingly important to think mobile first when you get your video material. In the blog we present some statistics, tips, trix and information about video in social media.
It's no news that video on social media is a winning concept. A survey of Sprout Social we have learned, based on answers from 2000 SoMe Marketers and 1200 Consumers, claims that video is the single most important tool for success on Facebook, Instagram and Snapchat. When 3 out of 4 consumers share videos from businesses and 3 out of 5 say it's more interested in products shared by their friends it becomes clear why video is so important in Social Media. Furthermore, consumers in the survey state that they prefer well-produced video material 4 times more than less produced material.

According to Facebook, video is especially important for connecting consumers to mobile. Given that both Instagram and Snapchat, but also Facebook, to a large extent, primarily used by your phone, it becomes important to use a mobile first strategy when it comes to video material. Facebook states that mobile first videos are 27% more likely to generate positive effects for your brand than videos that are not optimized for this.

Creating great video material for mobile is not always easy, however. Especially not well-produced such. Therefore, we will below provide some inspiration, tips and tricks for how to produce better video material with mobile first focus for social media.

A good starting point for video in social media is to think about the length and what consumers say it wants to get out of your material. Generally, 1-2 minutes are preferred for the current length. Then you should also think about which social media you create the material for. For example, Instagram does not allow videos longer than 60 seconds. The reasons why your consumers are watching your videos should be based on their own insights about what worked and why, but generally, fun, storytelling and inspiring material are the ones that tend to engage most.

Basically, the best way to create high quality video is to incorporate the skills in-house or to hire a video production team for social media, otherwise it will be easy to delete as a result of the production being too big for the medium.

In order to make it easier for entrepreneurs to create great video material, Facebook has developed something called the Video Creation Kit. By doing this you will be able to blow life in still images focusing on marketing and selling one or more products, highlighting specific features of the product, and informing what makes the product unique. The tool also has features for cropping videos in the correct format, where 9:16 is preferred for mobile content for Stories. Additionally, there are functionality for creating templates for your videos and for editing, animating and changing colors and text.


Finally, it may be good with some inspiration. In this compilation of AdWeek, there is a plethora of creative, stylish and smart ways to use vertical video. Our favorite is the amazing cupcake movie of  on Instagram.

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