Black Hat SEO: What Does It Know?


The temptation to give in to Black Hat SEO sirens is sometimes great for e-tailers and marketers who pursue ambitious goals. If the results can be at the rendezvous - at least on an ad hoc basis - adopting this type of strategy is not without risk. Discover this concept, its methods, its benefits as well as the dangers it implies.





The concept of Black Hat SEO


instructions issued by Google, engine responsible for the bulk of organic web traffic in Europe, are behind this expression. Webmarketers who tend to respect these famous "Guidelines" are considered professionals in the white hat, examples that are opposed to people who break the rules and share a common point: their goal is first and foremost to please the engines in order to see the pages of their site climb up the rankings. A comprehensive tutorial, presenting unique content, naturally shared on social networks and forums, is the illustration of a work White Hat usually valued by the engine. Conversely, a botched subject, which only partially answers the problem of a user and was created only to generate a backlink to another site, is the typical approach that laments and penalizes Google. This being so, there are a multitude of situations that do not correspond to these two frames. For example, a page load that is too long due to the lack of caching or the acquisition of many never optimized links that will not penalize the site to which they point but will not improve its popularity either. Moreover, it is obvious to stigmatize a technique that is of no interest as such for a user, like the low-quality pages of a blog network. However, if it allows an attractive online store to exceed an e-commerce site that was primarily leading the results through an aggressive netlinking, should we be moved? The end justifies the means ... are probably some webmasters.


Black Hat SEO: the methods and their benefits

The contents


The publication of texts aimed only at improving the positioning of a site is one of the actions favored by supporters of Black Hat SEO. It is for example of spinned contents which are substantially similar to each other and do not bring added value since a single version generally makes it possible to respond to the request issued by the user of a search engine. The creation of a network of sites powered by Splog combines low quality texts with netlinking which has no real interest for the user. The stuffing of keywords and the duplication of contents (likely to be copied on another site) are part of the easy techniques to implement. The first has no impact, the second can work in some cases as we will discuss later. The multiplication of tags on a CMS like WordPress is also similar to a Black Hat SEO action in the sense that the automatically created pages generally do not have much since they compile extracts of articles.


Technical parameters


To try to deceive the engines to improve the organic visibility of its site, webmasters implement cloaking. It is a question of presenting for one and the same page two distinct contents, according to the targeted target. A first version is revealed to search engine robots, often over-optimized and stuffed with keywords related to the activity that we practice, a second version is offered to Internet users. The misuse of redirects is also part of the technical possibilities solicited by webmasters to manipulate the results of Google and other engines. It is possible in particular to carry out a transfer of popularity while preserving its main site (the one by which one carries out conversions) with the redirection 301. This step requires the purchase of old domain names which already benefit from quality inbound links .

The links

From the neophyte to the passionate autodidact through the creative developer: the acquisition of links in order to artificially increase the popularity of a site interests very different audiences. If obtaining backlinks on blogs already heavily used by spam does not help to improve the positioning, the discovery of "spots" (places) where to put a contextualized link on an address whose Metrics stand out positively (Trust flow in particular) can radically impact visibility on the engines. Even if the backlink in question - found for example on a forum or social network with high notoriety (such as a .gov extension).

Comments

Post a Comment

Popular posts from this blog

Content Marketing

Image
What is Content Marketing Content Marketing is communication made through text, video or image in order to engage the target audience and grow the network of customers and stakeholders. The main focus of Content Marketing is to create relevant and valuable content, attracting, engaging and engendering value to people in order to create a positive perception of the brand and thus generate more business. But Content Marketing is not writing content that brands want. Content Marketing is writing and publishing what the audience will love, following trends and tastes. That is, a mixture of creativity and market analysis. Content Marketing: Brand or Acquisition Content creation is often associated with "Brand" or "Brand". Other times, Content Marketing is associated with SEO - not infrequently sometimes misused as synonyms. Creating unique and engaging content is undoubtedly a creative process. But without a great deal of analysis and study, content creati...
Read more

HANG IN THE CHANGES TO GOOGLE

Image
HANG IN THE CHANGES TO GOOGLE About a month ago, Google announced that they chose to rebranda parts of their brand, namely the Google AdWords advertising tool. We'll take a closer look at what changes have been made and what features and tools you should keep looking for in future! Google AdWords launched in 2000 and has gone from having 350 advertisers at the start of their 15th anniversary having over 1 million advertisers. Now 18 years later, Google chooses to rebrand Google AdWords and the advertising tool now becomes Google Ads. The reason for this is Google's opinion that it will be easier and clearer to understand what ad products are available and facilitate users to find the tools that best suit their purpose and goals. We now see that Google has updated its products with new Google Ads even though all new updates and features will be rolled out in the next few months. Google AdWords vs. Google Ads Okay, so Google's advertising tool has a new name and...
Read more

What is a good link ?

Image
What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...
Read more