What is a good link ?

What is a good link ?

In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality.

Neophyte referers as well as the most confirmed ones ask themselves the following questions:

Do conventional linking methods always produce convincing results?
What are the characteristics that make a link an asset for SEO?
We will try to enlighten you on this subject.


A good link is a clicked link


First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perceive the link as a lever of audience. Having a link on a very busy site that has an obvious relationship with its sector of activity, it is the opportunity to acquire a small qualified and long-term audience! And since Google and other search engines manage to find links clicked by users, they automatically promote your ranking in the search results.

For example, imagine a forum where a user asks a question about a product or service. You give him a clear answer by posting a link to support your point. This is the type of link that fits into an effective SEO strategy.



The context of the link

Do not focus exclusively on the authority of the site and the scores that are attributed by some sites (Moz, SEM rush ...) to evaluate its power in terms of SEO. Let's say you have a blog on digital news. It is much more interesting to see a magazine of the same theme relay one of your content, than to obtain a link on a large academic site highly regarded by Google but who will not participate in your visibility in a global way. Also linger on the indexing of the page where you win the backlink. Does it appear in Google's results? If the page is not indexed, the link is not indexed either, and you only benefit from the audience lever that we mentioned in the first paragraph, as long as the link brings an added value to the information. An internet.

A website may need to create a link to your store or blog as part of a partnership. But not all links are equal on a site. It is preferable that it comes from a strong page (category page, page visited ...) that is shared on social networks, not a deep page ever read.



The page where the link is located

The power of the link is influenced to some extent by the position of the link in the page. It is not considered in the same way if it is located in the introduction or the body of the text, and if it is located in the footer or the part dedicated to the comments. The backlinks located in the footer are usually surrounded by other outgoing links and not texts, they are less easily assimilated by the robots of the engines that do not have the ability to determine the universe in which the site evolves.

On the other hand, the number of outgoing links does not matter. If the page itself enjoys good popularity and has external links that are related to its theme, it will deliver each of them enough juice to impact their SEO positively.



The profile of the links

The acquisition of dofollow links should not be an obsession. Certainly, these are the ones that promote your SEO the most. Sites that are known to grow naturally on the web have a small portion of nofollow links. You are thus obliged to have this type of backlinks in your profile if you are looking as much to improve your positions as to maintain your visibility and to protect you from any updates targeting referrers too aggressive in terms of netlinking.

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