Google Analytics provides data from visits from images

The news was given by Krista Seiden, Google Analytics Advocate: Google Analytics makes data from visits coming from images.

"A few weeks ago we reported that a change was about to arrive at Google Images referral URLs and that this would have an impact on how that data is displayed in Google Analytics. See more details on these changes and how you can use the new level of granularity to improve your marketing efforts, "Krista wrote.

The googler further explained that "previously, all traffic coming from a Google Images search result would be grouped in" google / organic "in the Google Analytics Acquisition reports," but "soon, when the Google team Images make changes to the reference source URL, there will be a new source line item for image search reflected in Google Analytics, displayed as 'google images' in the source report, and 'google images / organic' in the source report / media in Analytics. "You'll still be able to see a line item for images.google.com in the Google Analytics" Reporting "report. The baseline report will continue to show these and all other sources as references, explains the professional in the text that can be read here.

Google has given more and more prominence to images in the SERP. In fact, the minimum quality recommendations for AMP images were revised upwards.

And for you, can the traffic coming through the images be relevant? Is it something you should invest in? How did you get this news that Google Analytics Delivers Image Visitor Data?


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