Google will split up its indexing in two!

Google will split up its indexing in two!


GOOGLE WILL FOCUSATE ANY MORE ON "MOBILE-FIRST". THIS CAN AFFECT HOW GOOGLE INVOLVES WEB SITE.


At a press conference last week, Google representatives announced that in the near future, they will divide their current index into two, ie indexing of websites in future will be divided into mobile and desktop, respectively. This is an advantage to Google because they can now use "raw" data from mobile search to determine a page's ranking on mobile. This makes it easier for their search algorithms to determine the rank of one's site on mobile, without having to go through data from the desktop.

Therefore, mobile indexing will be the primary indexing from Google. Desktop indexing will still be current, but not as updated as the mobile. With this, Google sends a clear signal that "mobile-first" will be prioritized more than desktop in the future.

More questions than answers


Google does not provide so much information about how the indexing will take place. Therefore, the publication of the upcoming changes gives more questions than answers:

Since the indexing on mobile becomes the primary indexing in the future, does not it include search from desktop at all? Will the "mobile index" only contain and / or accommodate "mobile friendly" content? How much more "up-to-date" will the indexing on mobile be compared to desktop?

 Also last year, Google played with the idea of ​​splitting up their indexes, but it's only now that they have announced that the changes will finally happen - without giving further information about when these changes will come into effect.

One thing is for sure - having implemented HTTPS, and having a mobile-friendly and, not least, fast page, will be far more crucial for indexing one's page on Google in the future. Thus, these aspects will also be very important for one's rankings in Google search results.

We will of course follow developments and provide more information on the subject when it is published by Google.

Comments

Post a Comment

Popular posts from this blog

Content Marketing

Image
What is Content Marketing Content Marketing is communication made through text, video or image in order to engage the target audience and grow the network of customers and stakeholders. The main focus of Content Marketing is to create relevant and valuable content, attracting, engaging and engendering value to people in order to create a positive perception of the brand and thus generate more business. But Content Marketing is not writing content that brands want. Content Marketing is writing and publishing what the audience will love, following trends and tastes. That is, a mixture of creativity and market analysis. Content Marketing: Brand or Acquisition Content creation is often associated with "Brand" or "Brand". Other times, Content Marketing is associated with SEO - not infrequently sometimes misused as synonyms. Creating unique and engaging content is undoubtedly a creative process. But without a great deal of analysis and study, content creati...
Read more

HANG IN THE CHANGES TO GOOGLE

Image
HANG IN THE CHANGES TO GOOGLE About a month ago, Google announced that they chose to rebranda parts of their brand, namely the Google AdWords advertising tool. We'll take a closer look at what changes have been made and what features and tools you should keep looking for in future! Google AdWords launched in 2000 and has gone from having 350 advertisers at the start of their 15th anniversary having over 1 million advertisers. Now 18 years later, Google chooses to rebrand Google AdWords and the advertising tool now becomes Google Ads. The reason for this is Google's opinion that it will be easier and clearer to understand what ad products are available and facilitate users to find the tools that best suit their purpose and goals. We now see that Google has updated its products with new Google Ads even though all new updates and features will be rolled out in the next few months. Google AdWords vs. Google Ads Okay, so Google's advertising tool has a new name and...
Read more

What is a good link ?

Image
What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...
Read more