Optimize your Google search

Optimize your Google search


optimize your google search

Today's Web is more than a billion sites and a vertiginous amount of text, photos and videos, just a click away. To find your way around this mass of content and information, a key: the search engine. Well used, it can respond to very specific requests. Demonstration in this Google search guide.
Among the many search engines on the Web, we have chosen to introduce Google Search, for several reasons. First, it is the most used, since it alone capitalizes more than 60% of global requests. It is especially one of the most effective and most accurate in its answers. Doing a search on Google is very simple. Just enter a word to see, in a fraction of a second, a list of sites classified by relevance. The operation of the search engine of the American giant is based on algorithms, based on hundreds of criteria (keywords, links between sites, popularity ...). Most of the time, we find what we are looking for in the first results. When this is not the case, Google offers options, filters, which provide more specific suggestions than those delivered by default. Mastering this tool allows you to quickly obtain answers, but also to discover rich or pointed sites when one is interested in a particular field.

optimize your google search

Set search preferences



Before starting your search, set your preferences by clicking on the settings at the bottom right of the google.com page. Then go to the search parameters menu. If your computer is used as a family, you can enable the safesearch filter. It will hide the contents of sexual or violent nature. It is also possible to lock this option, provided to be connected with a Google account.
The following setting is for instant search. This is the system that modifies, in real time, the list of results, depending on what you are entering. Disabling this option results in between 20 and 100 results per page, instead of the 10 displayed by default. Which gives a better overview. If you're signed in to a Google Account, you'll see an option to enable or disable private results. This will allow you to include or exclude from the search results personal items from the Google services you use (Gmail mails, photos, calendars). When you change these settings, be sure to click the save button at the bottom of the page for your changes to take effect.


Do basic research


When you search on Google, you can do without some spelling or typographical rules. Indeed, punctuation, capitalization or accented characters are not taken into account. No need to write your queries, get right to the point: think keywords, But "meteo tomorrow paris". The result will be exactly the same.
When you start typing a word, AutoComplete displays real-time suggestions, based either on your search history (in purple) or on user query statistics (in black). Using the up and down arrow keys on your keyboard, you navigate through these suggestions. To validate one and start the search, press enter.

Understand the results


In fractions of a second, Google displays a list of websites that match your request. Their number (hundreds, thousands or millions, depending on the request) is indicated at the top of the window, grayed out. By default, there are 10 results per page; to access the next 10, click on the bottom of the list. What few people do.
As a geeky saying goes, "the best place to hide a corpse is page 2 of Google results." It is likely that the most interesting answers are not on the front page: those that appear in them are often linked to large generalist sites, national or international. This is due to the size and notoriety of these sites, but also to the fact that they count in their teams of experts in SEO (search engine optimization) techniques to optimize a site to best meet the criteria indexing of Google.


Filter the results of a search

For precise answers, we advise you to use the different tabs placed just below the search box, above the first results. They allow to filter the answers by types of content: news, images, videos, cartography.

Comments

Post a Comment

Popular posts from this blog

Content Marketing

Image
What is Content Marketing Content Marketing is communication made through text, video or image in order to engage the target audience and grow the network of customers and stakeholders. The main focus of Content Marketing is to create relevant and valuable content, attracting, engaging and engendering value to people in order to create a positive perception of the brand and thus generate more business. But Content Marketing is not writing content that brands want. Content Marketing is writing and publishing what the audience will love, following trends and tastes. That is, a mixture of creativity and market analysis. Content Marketing: Brand or Acquisition Content creation is often associated with "Brand" or "Brand". Other times, Content Marketing is associated with SEO - not infrequently sometimes misused as synonyms. Creating unique and engaging content is undoubtedly a creative process. But without a great deal of analysis and study, content creati...
Read more

HANG IN THE CHANGES TO GOOGLE

Image
HANG IN THE CHANGES TO GOOGLE About a month ago, Google announced that they chose to rebranda parts of their brand, namely the Google AdWords advertising tool. We'll take a closer look at what changes have been made and what features and tools you should keep looking for in future! Google AdWords launched in 2000 and has gone from having 350 advertisers at the start of their 15th anniversary having over 1 million advertisers. Now 18 years later, Google chooses to rebrand Google AdWords and the advertising tool now becomes Google Ads. The reason for this is Google's opinion that it will be easier and clearer to understand what ad products are available and facilitate users to find the tools that best suit their purpose and goals. We now see that Google has updated its products with new Google Ads even though all new updates and features will be rolled out in the next few months. Google AdWords vs. Google Ads Okay, so Google's advertising tool has a new name and...
Read more

What is a good link ?

Image
What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...
Read more