What is SXO?


SXO: what definition?

You have probably heard of him before you listen to webmarketing. SXO can be defined as the marriage between SEO (Search Engine Optimization) and UX (User eXperience).


Therefore, this concept combines optimizations for search engines with strategies to improve the user experience. When we adopt the SXO approach, the only positioning of the pages of a site in Google, Bing or Yahoo is clearly no longer sufficient. Its managers must be systematically driven by the desire to meet the expectations of users who visit their blog or their online store, at best they must do everything possible to retain and convert them.


Attention, the fundamentals of natural referencing remain. The triptych contents - technical - netlinking is always predominant. But it should not only focus the attention of traders and SEOs.


What actions to perform in SXO?


A few years ago, when the competition was not so strong, a company could largely benefit from a simple optimization of its contents. Relevant titles, H1 tags consisting of synonyms of the targeted keyword phrase, some links to sites with high Page Rank ... and that's it!


SXO the hidden face of the iceberg of the SEOD Nowadays, there is so much content that you have to play your elbows and impose yourself in SEO to appear on the front page. Then, when you get to be in a good position, you still have to get the user to click on his site. Finally, the UX must be efficient to convert. The SXO, a true alliance between natural referencing and user experience allows to arrive from the point where your site is not visible until the one where it converts. It is one of the big trends in 2018.


To promote its CTR (clickthrough rate), it may be interesting to mention the price on the product title, highlight the free shipping, promote the very advantageous time or create personas.


When the user was caught in the cracks of your net, it would also be beneficial to put forward additional content that may interest you. For a media that makes a comparison of high-end smartphones, it may be to encourage him to discover mid-range devices that could also quite match its uses. A distributor will be able to highlight compatible accessories next to a phone he offers for sale.


How to benefit from universal research?

The SXO requires you to work more on your visibility in the engines, taking into account all the possibilities available to you, well beyond the traditional search results. First, each site must attempt to position pages of its site on the zero position. What is it about ? Simply an excerpt of content that Google presents directly to the user in the results. It's a win-win situation for authors, and it's a safe bet that the platforms that are so engine-driven adopt best practices globally and deliver the best user experience for users.Then, Google Shopping presents opportunities to merchants and the image search engine allows any site to bring more visitors.

Why optimize your local SEO?

Merchants, especially merchants who specifically target their community and its surroundings, would be wrong to miss Google My Business. This service highlights many establishments on a large number of requests. Hotels and restaurants that do not or do not want to appear on intermediate platforms (Booking and La Fourchette to name a few) can attract users if they use the tool correctly.

How to optimize your landing pages?

Each page must be part of your overall SEO and user experience strategy. Develop your content to enrich the lexical field and tell a story to users. There is nothing more depressing for a visitor than to fall successively on fact sheets of manufacturers, taken as such by retailers.


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