What is SXO?


SXO: what definition?

You have probably heard of him before you listen to webmarketing. SXO can be defined as the marriage between SEO (Search Engine Optimization) and UX (User eXperience).


Therefore, this concept combines optimizations for search engines with strategies to improve the user experience. When we adopt the SXO approach, the only positioning of the pages of a site in Google, Bing or Yahoo is clearly no longer sufficient. Its managers must be systematically driven by the desire to meet the expectations of users who visit their blog or their online store, at best they must do everything possible to retain and convert them.


Attention, the fundamentals of natural referencing remain. The triptych contents - technical - netlinking is always predominant. But it should not only focus the attention of traders and SEOs.


What actions to perform in SXO?


A few years ago, when the competition was not so strong, a company could largely benefit from a simple optimization of its contents. Relevant titles, H1 tags consisting of synonyms of the targeted keyword phrase, some links to sites with high Page Rank ... and that's it!


SXO the hidden face of the iceberg of the SEOD Nowadays, there is so much content that you have to play your elbows and impose yourself in SEO to appear on the front page. Then, when you get to be in a good position, you still have to get the user to click on his site. Finally, the UX must be efficient to convert. The SXO, a true alliance between natural referencing and user experience allows to arrive from the point where your site is not visible until the one where it converts. It is one of the big trends in 2018.


To promote its CTR (clickthrough rate), it may be interesting to mention the price on the product title, highlight the free shipping, promote the very advantageous time or create personas.


When the user was caught in the cracks of your net, it would also be beneficial to put forward additional content that may interest you. For a media that makes a comparison of high-end smartphones, it may be to encourage him to discover mid-range devices that could also quite match its uses. A distributor will be able to highlight compatible accessories next to a phone he offers for sale.


How to benefit from universal research?

The SXO requires you to work more on your visibility in the engines, taking into account all the possibilities available to you, well beyond the traditional search results. First, each site must attempt to position pages of its site on the zero position. What is it about ? Simply an excerpt of content that Google presents directly to the user in the results. It's a win-win situation for authors, and it's a safe bet that the platforms that are so engine-driven adopt best practices globally and deliver the best user experience for users.Then, Google Shopping presents opportunities to merchants and the image search engine allows any site to bring more visitors.

Why optimize your local SEO?

Merchants, especially merchants who specifically target their community and its surroundings, would be wrong to miss Google My Business. This service highlights many establishments on a large number of requests. Hotels and restaurants that do not or do not want to appear on intermediate platforms (Booking and La Fourchette to name a few) can attract users if they use the tool correctly.

How to optimize your landing pages?

Each page must be part of your overall SEO and user experience strategy. Develop your content to enrich the lexical field and tell a story to users. There is nothing more depressing for a visitor than to fall successively on fact sheets of manufacturers, taken as such by retailers.


Comments

Post a Comment

Popular posts from this blog

What is a good link ?

Image
What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...
Read more

Is TWITTER PART OF YOUR DIGITAL MARKETING STRATEGY?

Image
Is TWITTER PART OF YOUR DIGITAL MARKETING STRATEGY? Is Twitter part of your digital marketing strategy? If you do, this article may not be for you. You may have already considered the pros and cons and for this reason you will not find anything new in this article. If (still) does not, I suggest you read through and answer these questions. Want to know what they say about your brand? Twitter is talking a lot: about what we see, what we do and what happens in the world. In the midst of this conversation, users talk about their experiences - good and bad - with the brands they cross. Twitter is a microblogging platform and lends itself to such sharing. Do you have stories to tell? The brand story can be an interesting content to share with your followers as well as the people who are part of your brand. What are you doing? What do you like? What is a day in the life of your company? Do not forget to make use of the images and the small videos to create an interesting...
Read more

Opportunity for SMEs: Amazon launches electronics marketplace

Image
Opportunity for SMEs: Amazon launches electronics marketplace Companies of all sizes will be able to include their offers in electronics and accessories The American company Amazon expanded its services in Brazil with launch of electronic marketplace. Previously, operations were limited to trading physical and digital books online. With the change, the biggest beneficiaries will be small and medium businesses, which may include offers of their products in the site's marketplace system. TVs, speakers, cell phones, telephone accessories, monitors, computers and cameras can be marketed. About 110 thousand goods are already listed. In the United States, the company makes available in its virtual store products of all segments. The idea is that other sectors will also be aggregated on the site in the future. Digital Marketing allied to SMEs With consumers increasingly demanding, many small and medium-sized businesses are missing out on winning new customers. To rea...
Read more