Opportunity for SMEs: Amazon launches electronics marketplace
Opportunity for SMEs: Amazon launches electronics marketplace
Companies of all sizes will be able to include their offers in electronics and accessories
The American company Amazon expanded its services in Brazil with launch of electronic marketplace. Previously, operations were limited to trading physical and digital books online.
With the change, the biggest beneficiaries will be small and medium businesses, which may include offers of their products in the site's marketplace system.
TVs, speakers, cell phones, telephone accessories, monitors, computers and cameras can be marketed. About 110 thousand goods are already listed.
In the United States, the company makes available in its virtual store products of all segments. The idea is that other sectors will also be aggregated on the site in the future.
Digital Marketing allied to SMEs
To reach the target audience, the output is to bet on where they are: connected to the internet.
According to Google, about 90% of Brazilians search online before making a purchase - this number exemplifies how much the internet interferes with people's decisions in general.
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