SEO TIPS AND TECHNIQUES

MOBILE FIRST VIDEO IN SOCIAL MEDIA Video grows on social media and it's becoming increasingly important to think mobile first when you get your video material. In the blog we present some statistics, tips, trix and information about video in social media. It's no news that video on social media is a winning concept. A survey of Sprout Social we have learned, based on answers from 2000 SoMe Marketers and 1200 Consumers, claims that video is the single most important tool for success on Facebook, Instagram and Snapchat. When 3 out of 4 consumers share videos from businesses and 3 out of 5 say it's more interested in products shared by their friends it becomes clear why video is so important in Social Media. Furthermore, consumers in the survey state that they prefer well-produced video material 4 times more than less produced material. According to Facebook, video is especially important for connecting consumers to mobile. Given that both Instagram and Snapchat, b...

LINE TAX & COPYRIGHT FILTER! In the days, much has been written about a new copyright law from the EU that many people think will change the internet. The proposal was voted on for the first time in the European Parliament last Wednesday and will involve a lot of changes regarding how individuals, media and other actors get used to the internet. Below we review the proposals for a "link tax" and a copyright filter, as well as how they may change the internet. The proposals The proposals are basically described as a way for the EU to regain some control over the internet and to strengthen the copyright for creators and media. Secondly, it is a link tax with the purpose of paying media when articles they create are used to become content on other sites. The idea is that if an external page creates involvement because of someone else's work, the creator of the content will be paid. In order to share the material of others, you should therefore have a licens...

How to propose a basic content strategy One of the most common problems faced by an SME or a recently created company is the lack of time and resources to devote to online marketing, and more specifically to content marketing. Likewise, the growing competition in the online world can present difficult situations for companies that are doing well in the offline world, but that are overwhelmed online due to lack of experience. we want to help you with some simple tips that will make you plan better and, therefore, increase your chances of success thanks to content marketing. Although you have no idea if it is an impossible or too easy objective, the total absence of objectives will cause your actions to fall on deaf ears, since you will not have what to compare them with. It raises objectives (be it visits, leads, brand mentions, sales, etc.) and after a stipulated period of time, review them, draw conclusions and propose improvements. If you google SMART objectives you will...

Opportunity for SMEs: Amazon launches electronics marketplace Companies of all sizes will be able to include their offers in electronics and accessories The American company Amazon expanded its services in Brazil with launch of electronic marketplace. Previously, operations were limited to trading physical and digital books online. With the change, the biggest beneficiaries will be small and medium businesses, which may include offers of their products in the site's marketplace system. TVs, speakers, cell phones, telephone accessories, monitors, computers and cameras can be marketed. About 110 thousand goods are already listed. In the United States, the company makes available in its virtual store products of all segments. The idea is that other sectors will also be aggregated on the site in the future. Digital Marketing allied to SMEs With consumers increasingly demanding, many small and medium-sized businesses are missing out on winning new customers. To rea...

What is a good link ? In March came out a new algorithm called Fred whose contours are still unclear, although many observers agree that it targets among other links of poor quality. Neophyte referers as well as the most confirmed ones ask themselves the following questions: Do conventional linking methods always produce convincing results? What are the characteristics that make a link an asset for SEO? We will try to enlighten you on this subject. A good link is a clicked link First, a good link must arouse the curiosity of Internet users and promote the click. It is the BA of the functioning of the web but too many web marketers have forgotten, obsessed with the desire to get the first positions of search engines. When a reader browses an article, he must be able to be redirected to another page of the site concerned or to another site (in this case yours) which gives him a precision or additional information in relation to his initial request. Therefore, we must perc...

People Also Ask (PAA): Google's first step in support Google launched some time ago on its US version, a feature of its search engine, called "People Also Ask" or PAA. This new feature might change things in a while. This new feature is part of Google's desire to get into what it calls the era of support. For that, it is no longer a question of search engine, but of response engine. In addition to the United States, the United Kingdom has been experimenting with PAAs for several months. It is now the turn of France. Understanding Google's People Also Ask To put it simply, the People Also Ask are a question box displayed in an insert that looks like a Featured Snippet. These questions are related to a user's request. Visually, PAAs are displayed as a drop-down menu and for each question, a response is displayed when clicked. A response is equivalent to highlighting a single site. Indeed the content of the answer is a summary of the page most releva...

Google Panda 4.2 update his first victims The update of Google's algorithm , deployed in France last week, degrades the visibility of non-value-added sites, such as price comparators or content aggregators. Google has decided to clean up its search results with the update "Panda" of its algorithm. Available since February for requests in English, Panda was deployed at the end of last week in many other languages, including French. His mission ? To make fall in its classification sites which Google considers to be of low quality, but which trust the first results of the requests. In other words, aggregators and other "content farms". Who has already done a search on Google for information on a model of computer or television has made the bitter experience: pages and pages of price comparisons more or less obscure, before finally finding the information sought. These aggregators operate on a simple principle: take back some of the content of other site...

Optimize your Google search Today's Web is more than a billion sites and a vertiginous amount of text, photos and videos, just a click away. To find your way around this mass of content and information, a key: the search engine. Well used, it can respond to very specific requests. Demonstration in this Google search guide. Among the many search engines on the Web, we have chosen to introduce Google Search, for several reasons. First, it is the most used, since it alone capitalizes more than 60% of global requests. It is especially one of the most effective and most accurate in its answers. Doing a search on Google is very simple. Just enter a word to see, in a fraction of a second, a list of sites classified by relevance. The operation of the search engine of the American giant is based on algorithms, based on hundreds of criteria (keywords, links between sites, popularity ...). Most of the time, we find what we are looking for in the first results. When this is not the case...

What is SXO? SXO: what definition? You have probably heard of him before you listen to webmarketing. SXO can be defined as the marriage between SEO (Search Engine Optimization) and UX (User eXperience). Therefore, this concept combines optimizations for search engines with strategies to improve the user experience. When we adopt the SXO approach, the only positioning of the pages of a site in Google, Bing or Yahoo is clearly no longer sufficient. Its managers must be systematically driven by the desire to meet the expectations of users who visit their blog or their online store, at best they must do everything possible to retain and convert them. Attention, the fundamentals of natural referencing remain. The triptych contents - technical - netlinking is always predominant. But it should not only focus the attention of traders and SEOs. What actions to perform in SXO? A few years ago, when the competition was not so strong, a company could largely benefit from...