SEO TIPS AND TECHNIQUES

Black Hat SEO: What Does It Know? The temptation to give in to Black Hat SEO sirens is sometimes great for e-tailers and marketers who pursue ambitious goals. If the results can be at the rendezvous - at least on an ad hoc basis - adopting this type of strategy is not without risk. Discover this concept, its methods, its benefits as well as the dangers it implies. The concept of Black Hat SEO instructions issued by Google, engine responsible for the bulk of organic web traffic in Europe, are behind this expression. Webmarketers who tend to respect these famous "Guidelines" are considered professionals in the white hat, examples that are opposed to people who break the rules and share a common point: their goal is first and foremost to please the engines in order to see the pages of their site climb up the rankings. A comprehensive tutorial, presenting unique content, naturally shared on social networks and forums, is the illustration of a work White Hat usually ...

SEM Ranking is a cloud platform for SEO and online marketing. FUNCTIONAL The service combines tools for checking positions, analyzing the site, monitoring competitors, selecting and grouping keywords, monitoring backlinks, automatic professional reporting and so on. In addition to the standard set of SEO tools, the service is equipped with a number of additional features, such as the White Label and Marketing Plan. All on one platform and in one convenient interface. With SE Ranking you can perform any SEO tasks: Check the position of the site. To determine the position of the site available search engines such as Yandex, Google (including Mobile and Maps), Yahoo, Bing, Youtube, you can also select regions and languages ​​for verification. Complex analysis Complex analysis of the site, which includes general information about the domain, technical audit, complex analysis of pages, meta tags, content and images, link analysis, optimization testing for mobile and deskto...

Advertising campaigns on Facebook: Tips & tricks There are some guidelines that you can miss in life, such as the tips in the roasting cakes. Or when someone gives you unsolicited advice about your relationship. But when it comes to doing advertising campaigns on Facebook, things are different. Here are some useful recommendations that many social media experts have to say about the questions you should ask when creating a Facebook ad campaign. Whoever is hot with soup, blows and you do not know Before you run a new campaign, you need to know where you are at the moment. The relationship between interactions - likes, shares and comments - and the total number of page likes is the first point of reference. Through this, you can get an idea of ​​how your audience is interacting with you at this time. If you do not get a relevant interaction right now, you should put this first before running a new campaign. An existing interaction-based campaign gets more effective results,...

Is TWITTER PART OF YOUR DIGITAL MARKETING STRATEGY? Is Twitter part of your digital marketing strategy? If you do, this article may not be for you. You may have already considered the pros and cons and for this reason you will not find anything new in this article. If (still) does not, I suggest you read through and answer these questions. Want to know what they say about your brand? Twitter is talking a lot: about what we see, what we do and what happens in the world. In the midst of this conversation, users talk about their experiences - good and bad - with the brands they cross. Twitter is a microblogging platform and lends itself to such sharing. Do you have stories to tell? The brand story can be an interesting content to share with your followers as well as the people who are part of your brand. What are you doing? What do you like? What is a day in the life of your company? Do not forget to make use of the images and the small videos to create an interesting...

The SEO team to Brighton to attend the Brighton SEO conference, organized twice a year. This is the first time that RED Performance participates. BrightonSEO is a GREAT conference! An estimated 3500 marketers, technologists and other interested participants attended the conference just outside of London. On the first day, Kristin, Julie, Erlend, Silje and Christoph C. Cemper joined Link Building and the Link Research Tools (LRT) tool. Kristine, Michael and John also received a course in Practical CRO, led by Joe Doveton. The Link Building course was extensive and took a lot - but a few immediate things were quite excited: 301 we have moved vs 302 immediately back ticked Also use temporary forwarding (302) than 301. 302 forwarding is better to use than 301. The reason is that Google downgrade the value of links pointing to a 301 over time. Mass forwarding to the main page from "deep" URLs is treated as a soft 404 by Google. In other words, forwarding is important ...

Google removes the AdWords ads on the right Then, once again, Google has put its developers at work and changes in their AdWords setup. This time, it goes beyond the ads you can see on the right side of the search results, or you will not be able to see them anymore, because Google completely removes them. Google has tested the new setup for a long time and it will now be rolled out globally. The changes are probably due to the ever-increasing amount of traffic from mobile devices, and as a more streamlined user experience across devices is desired, desktop search will now look like mobile search. STOLEDANS WITH FURTHER STOLE The new change can be of great importance to your ads, because with the new setup there are fewer seats to be redirected. It's a bit like removing over half the chairs in a chair dance, but the number of participants is the same. Before, it was possible to get ad impressions even with a small budget, but as the number of ads displayed at th...

Google now displays "thumbnails" in the organic search results on the mobile GOOGLE MAKES PURCHASING TEST IN THE USER'S SITES, AND NOT THE LESSEST SEARCH RESULTS IN THEIR SEARCH MACHINES - THAT WAS THAT THEY HAVE BEEN DISCOVERED ON NETOP SITES, AS THE ORGANIC SEARCH RESULTS ON MOBILE NOW HAVE BEEN CONNECTED TO "THUMBNAILS", DVS. MINIATURE PHOTOS OF THE PRODUCTS / FIRE SEARCHED AFTER. These days, Google miniatures images, better known as "thumbnails", in the organic search results on the mobile. After the first few searches, it appears that this mainly concerns product-specific search terms, where product images can be useful to associate the respective search results. Here we have could find it on a number of selected searches such as "By Vilain", a fire in hair wax, but actually also within other generic search terms such as new front door, new terrace, etc. The following images show how the new organic search results look on the ...

Now you can move properties in Google Analytics GOOGLE MAKES NOW ONE OF THE LARGEST CHANGES IN GOOGLE ANALYTICS TO DATE. THE NEW FUNCTION HAS LONGLY BEEN AFTER THE MANY USERS OF GOOGLE ANALYTICS, AND WILL ALWAYS IMMEDIATELY ADMINISTRATE GOOGLE ANALYTICS CONTACTS AND PROTECT VALUE DATA. Since Google Analytics startup in 2005, many Google Analytics accounts and related properties have been created. So far, however, each Google Analytics property has been permanently "locked" to the respective Google Analytics account, which of course has caused great frustration among the many users of the analytical platform. However, Google is now aware of one of the biggest and most significant changes in Google Analytics to date. Possible to move Google Analytics properties between accounts As the headline suggests, Google has now made it possible to move properties, and their associated settings, views, etc. between Google Analytics accounts. This means that you can now transfer...

Google will split up its indexing in two! GOOGLE WILL FOCUSATE ANY MORE ON "MOBILE-FIRST". THIS CAN AFFECT HOW GOOGLE INVOLVES WEB SITE. At a press conference last week, Google representatives announced that in the near future, they will divide their current index into two, ie indexing of websites in future will be divided into mobile and desktop, respectively. This is an advantage to Google because they can now use "raw" data from mobile search to determine a page's ranking on mobile. This makes it easier for their search algorithms to determine the rank of one's site on mobile, without having to go through data from the desktop. Therefore, mobile indexing will be the primary indexing from Google. Desktop indexing will still be current, but not as updated as the mobile. With this, Google sends a clear signal that "mobile-first" will be prioritized more than desktop in the future. More questions than answers Google does not provide s...

WordPress - we create your intuitive and adaptable website The WebSEO philosophy is a pragmatic approach to web site development: the customer needs a solution that works reliably, that he will be able to use, and above all, that meets the specific needs of his business. We believe there is no need to reinvent the wheel - we prefer to choose the best wheel that already exists, and turn it for you. A website: a professional showcase to reach your customers at the Greater Region It is essential to have a website. But it is even more important to have a site whose function is well defined and implemented. Otherwise you simply have a dead weight that costs you, while a well designed website is a source of income and loyalty of your customers. Good web design means that your website pays for itself. So trust a partner who understands SMEs, craftsmen and freelancers, and the challenges they must master. Optimized Google: Be visible for Luxemburgers SEO is a key factor t...